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Market Penetration: Examples, Definition, Advantages

Market penetration is a low pricing strategy adopted by companies for new and existing products to a attract larger number of buyers and a larger market share (Kotler and Armstrong, 2009). This strategy increases the product sales in the company's present markets through an aggressive marketing mix.



Market Penetration: Examples, Definition, Advantages

thE MarkEting rEpOrt: Market Penetration is a growth strategy that involves selling more of your current products or services to your current target market.



Increase Profitability Through Market Penetration

Jun 30, 2018  Having the right marketpenetration strategy competing on price, quality and uniqueness can determine whether your business succeeds or fails. When you start your business, you have to penetrate the market and compete with established players. Even after you're established you may need new strategies to maintain your market share.

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